BIOGRAPHY:

Dr. Jens Thraenhart is a highly accomplished professional in the global tourism industry, with over 25 years of experience in blending digital marketing expertise with strategic tourism development. His career is distinguished by a relentless focus on innovation, sustainability, and the integration of technology in tourism.

A German-Canadian national, Thraenhart’s journey in the tourism sector has been marked by leadership roles in various international organizations. His expertise extends across various facets of the industry, including destination marketing, market research, and strategic planning. He has been instrumental in driving digital transformation in tourism, recognizing early on the potential of technology to revolutionize the industry.

Thraenhart’s professional ethos centers on sustainable tourism development. He has been a vocal advocate for practices that not only boost tourism growth but also ensure environmental stewardship and socio-economic benefits for local communities. His initiatives often involve collaborating with governments, private sectors, and local communities, forging partnerships that lead to sustainable and inclusive growth in tourism.

Beyond his executive roles, Thraenhart is a respected speaker and thought leader in the tourism community. He regularly contributes his insights at international conferences and through publications, influencing industry trends and policies. His work often highlights the intersection of tourism, technology, and sustainability, offering innovative solutions to contemporary challenges in the industry.

Jens Thraenhart’s visionary approach and commitment to sustainable tourism development have earned him numerous accolades and recognition in the industry. His leadership and expertise continue to make significant contributions to shaping the future of global tourism, with a focus on creating value for all stakeholders in the tourism ecosystem.

LINKEDIN

KEY POSITIONS:

Founding Partner, Chameleon Strategies

2nd Vice Chair, UNWTO Affiliate Members Board (World Tourism Organization)

Former CEO, Visit Barbados

Former Executive Director (CEO), Mekong Tourism & Founder, Destination Mekong

Co-Founder, Dragon Trail & Chief Editor, China Travel Trends

Former Chair, PATA China

Former Executive Director Marketing Strategy, Destination Canada

Former Executive Director Digital Strategy, Fairmont Hotels & Resorts

EDUCATION:

Doctor of Hospitality & Tourism Management, The Hong Kong Polytechnic University (PR China)

Master of Management in Hospitality Management, Cornell University (USA)

Bachelor of Science in Hospitality Management, Cesar Ritz Colleges (Switzerland) / University of Massachusetts (USA)